MVP-First Delivery in Healthcare: Speed Without Compromise

4 MINS

# MVP-First Delivery in Healthcare: Speed Without Compromise

When I joined CureBay, there was no structured Product Development Life Cycle. Building one from scratch while shipping products taught me that MVP-first delivery isn't about cutting corners — it's about finding the fastest path to learning.

The Healthcare Constraint

Healthcare products can't fail the way consumer apps can. A broken shopping cart is annoying. A broken pharmacy order system affects someone's health.

This creates tension with MVP thinking. How do you move fast when the stakes are high?

The answer: be ruthless about scope, not quality. An MVP can have fewer features, but the features it has must work flawlessly.

Setting Up PDLC From Zero

Starting without process meant starting without constraints. I could design a development lifecycle that fit our reality:

Short cycles — Weekly releases instead of monthly

Fast-follows — Launch minimal, then iterate quickly

User-first rollouts — Address adoption challenges as they emerge The traditional enterprise approach of months-long planning cycles doesn't work when you're solving urgent problems. We needed to ship and learn.

The Connect App Example

Our B2B Sales App, Connect, started as a basic partner tracking tool. The MVP let sales managers see their accounts and track orders. That's it.

But that simple version revealed what we actually needed:

Tiered audit approvals (discovered from user feedback)

Self-serve retailer onboarding (discovered from sales team requests)

End-to-end order tracking (discovered from support tickets) Each feature came from real usage, not assumptions. The MVP was the research tool.

Reducing Order Response Time

The Pharmacy Order Tracking project showed MVP impact clearly. We replaced ad-hoc B2B ordering thorugh coventional channels like phone calls with a structured process.

Results:

Order response time dropped from 24+ hours to 2.75 hours

Revenue scaled

Inventory planning improved We didn't build the perfect system first. We built the minimal system, measured, and improved.

When MVP Doesn't Mean Minimal

Some healthcare features can't be minimal. ABDM certification, regulatory compliance, payment processing — these need completeness from day one.

The skill is knowing which parts of your product can iterate and which must be right immediately. Misclassifying this is where healthcare MVPs fail.

The Fast-Follow Discipline

MVP without fast-follow is just shipping incomplete products. The commitment to rapid iteration is what makes MVP work.

At CureBay, this meant daily standups focused on user feedback, weekly releases addressing top issues, and a team culture that treats launch as the beginning, not the end.

On-Ground Adoption: Solving the Last Mile Problem

Siddharth skipped presentations and built real AI products.

Siddharth Chauhan was part of the September 2025 cohort at Curious PM, alongside 13 other talented participants.